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The Ninth Law of Gravitational Marketing for Small Businesses: Successful Marketers Don t Use Guesswork As A Marketing Strategy.
Obvious, yet profound.
As we said before, traditional advertising generally only works by chance. The truth is, all advertising is a guess. What works for one business may not work at yours.
What worked last year, may not work today.
The key is to constantly run small tests, measure the results, and roll out your system on a larger scale.
But if you can't measure the results - as is the case with traditional marketing - you can never know what works and what doesn't - so you have to keep doing everything. That's why the agencies and the media made it this way.
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