|
Applying Modern Marketing Principles to Search Marketing
Situational Analysis: Begin with a comprehensive site analysis and competitive sweep. Know your industry and the online landscape.
Objectives: Work to define specific and measurable goals as they relate to both Search Engine Optimisation, and your broader internet marketing strategy.
Strategy: Define your target audience and your customer on-line buying process. Also, identify geographic and preferred search engines and directories, implement an effective link popularity strategy, and define and categorise relevant keywords and phrases, as they relate to key sections of your website.
Tools and Tactics: This is where the bulk of the ongoing work takes place. Spend...
[ Read Article ]
|
