|
Has Your Marketing Stalled? Company Reveals Five Simple Steps to Make Marketing More Proactive
1. Call a truce with sales--Take the head of sales out to lunch to find out the challenges they face in selling. What are their pain points (not the customer's)? What do they need from you to make their jobs easier? What are they hearing from potential customers, and does it differ from what you hear? Share your knowledge as well, but make a point of asking questions.
2. Try something brand new--Most marketers have pet ideas they'd love to try, if only they had the time. Make time for one of those ideas. Maybe it's a customer advisory panel, a new premium on a direct response campaign, or your first email promotion. If management won't sign off on it,...
[ Read Article ]
|
