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Marketing for Business Leaders: Three Steps to Increase Marketing Effectiveness
In the quest to increase results from marketing, companies tend to focus on tactics. They worry about creating a better brochure, upgrading the website, or running a new ad campaign. However, often the greatest leaps in marketing effectiveness come from focusing on how it all ties together. Here are three steps for business leaders to improve their marketing effectiveness by fine-tuning their marketing processes.
1. Know what you need.
Marketing's main job is to feed the sales force with nice, warm leads. Step one towards better marketing is t...
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