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Financial Services Marketing Insights: A Marketing Compass
Consumer product firms have been the pioneers in the marketing field and have taken the undisputed lead as the creators of marketingÂ's best practices. While sophisticated marketing techniques have spawned consumer giants, most financial services firms had to be dragged, kicking and screaming, into the era of sophisticated marketing.
The Advancing State of Financial Services Marketing
Financial services marketing has, however, evolved rapidly over the last decade. As a result, the very nature of the marketing function in financial services firms is undergoing a dramatic modification as more attention is paid to marketing-driven processes that impact the entire firm. Our obse...
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