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Referral Marketing Is Target Marketing At Its Best
Most small business owners miss the boat when it comes to getting a constant flow of referrals because they start off looking in all the wrong places.
If they seek referrals at all, most small business owners think only of their clients. Now, your existing clients can be a good source of referrals. And when you think about it, who better to sing your praises than someone who has actually experienced your rare abilities.
The problem though is that your existing clients don't have much motivation. They may be in a position to send you referrals but they wonÂ't think of you day in and day out, and thatÂ's what your referral marketing effort rea...
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