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Experiential Marketing Turns Traditional Marketing On Its Head
The barrage of messages is greatly reducing the effectiveness of traditional marketing. People have had it with the disruptions and are beginning to ignore all advertising, even for products they care about. The Do Not Call list, SPAM blockers, pop-up blockers, digital video recorders and satellite radio are just some of the ways consumers try to escape.
So what is a marketer to do? Well, start brushing up on a new strategy: Experiential Marketing. DonĀ't just talk to your customer, interact with them!
According to Marketing Week, 71 percent of senior executives in the U.S. and U.K. agree that customer experience is the next big battleground. What is...
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