to hire a marketing coach or a marketing consultant. This
article is a brief description of what marketing coaches and
consultants do and how they help their clients. After reading
this article you should be able to decide if coaching or
consulting is right for you.
What's the difference between a Marketing Coach and Marketing
Consultant?
A marketing coach will work with you to develop your marketing
skills and create a marketing plan. The coach will ask you
questions to help you develop a plan for your marketing
activities. You will be left to handle the actual marketing
activities for yourself.
A marketing consultant will help you determine what marketing
activities are best suited for your type of business. They will
help you develop and implement a marketing plan. The consultant
will handle all or some of your marketing activities for you.
How do coaches and consultants go about helping their clients?
Coaches will hold sessions with you where you will determine the
skills that you currently have or need to develop to execute a
successful marketing campaign. The coach will work with you
almost like a therapist to help you dig deep to determine what
your business is all about. They will help you focus core
business values and market. Many will help you to create a
marketing plan.
The Fourth Law of Gravitational Marketing for Small Businesses: The Four Basic Tasks All Of Your Marketing Messages Must Perform.Marketing is really a simple process when you get right down to it. The biggest mistake most small businesses and sales professionals make and you re probably making it too...is that you make it too complicated.
All of your marketing and sales messages must perform the following basic and simple tasks:
** Tell the prospect why they should pay attention
** Convince the prospect that what you say is true
** Move the prospect to action
**And cause the action to take place now
Any other marketing attempt is feeble and will cost you time, money, and opportunity.
----------------- ..
Coaches are great at helping to develop a marketing plan you can
implement on your own. You can continue to work with a coach to
help you meet your goals and get back on track when you fall off.
Consultants will meet with you to discuss your business and
marketing needs. They will help you determine the best marketing
activities for you and your business and the best ways to
implement the activities. Consultants can also implement the
plan that you have created and allow you to spend time focusing
on your new and current customers. You can hire a consultant who
will create a plan for you, implement the plan and anywhere
in-between.
Consultants will also help you to develop a marketing budget.
Find ways to penetrate new markets and help you create marketing
materials. A consultant can keep track of your activities and
determine what is working and what is not. They can also help to
redirect your campaign if things are not working as expected.
How do you know if you need a coach or a consultant?
There are some basic questions that you can ask yourself to help
determine if you need a coach or consultant.
1. Do you need help creating a marketing plan that you can
implement yourself? If yes, then consider hiring a coach. 2. Do
you want someone to help you create a marketing plan and then
implement the activities for you? If yes, then consider hiring a
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consultant. 3. Would you like someone who will help you develop
a marketing plan and them implement the areas you do not feel
comfortable with handling? If yes, then consider hiring a
consultant. 4. Do you want someone who will monitor your
activities and consult with you when you are off track and need
encouragement? If yes, then consider hiring a coach.
Once you have determined whether you want to hire a marketing
coach or marketing consultant. Create a list of potential
coaches or consultants and give them a call. Ask them how they
work, how they will help you and what you should be able to
expect.
Happy marketing.
About the author:
Jennifer Woodard is a freelance Marketing and Sales
Copywriter/Marketing Communications Consultant. If you would
like more information, she can be reached at
msjenniferwoodard@yahoo.com You can also join her monthly
newsletter for Financial Services Professionals at
Financial_Service_Pros_Newsletter-subscribe@yahoogroups.com
Jennifer WoodardShould you hire a Marketing Coach or Marketing Consultant?
