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Most small business owners miss the boat when it comes to getting a constant flow of referrals because they start off looking in all the wrong places.
If they seek referrals at all, most small business owners think only of their clients. Now, your existing clients can be a good source of referrals. And when you think about it, who better to sing your praises than someone who has actually experienced your rare abilities.
The problem though is that your existing clients don't have much motivation. They may be in a position to send you referrals but they wont think of you day in and day out, and thats what your referral marketing effort really needs.
When it comes to figuring out a referral marketing system, the number one question you need to answer is this. Who is, or can be convinced to be, highly motivated to refer business to me.
When you look at it from that point of view you begin to realize that no matter who you approach you better be able to propose a motivation that has something in it for them.
Why Mobile SMS Text Marketing not Email Marketing?
Why Mobile SMS Text Marketing not Email Marketing?
With over 1.8 billion mobile connections globally, mobile marketing has now become an extremely effective tool to marketers for promoting their brands in multiple ways. With increasing population of mobile phones and decreasing usage costs, SMS (text message) is becoming a compelling proposition for direct marketers who till now relied on emails and letters alone. Very often comparisons are drawn between effectiveness of Email and SMS (text messaging). On face of it, Email seems to have an inherent advantage of being less costly than SMS. ..
In most cases, the best referral sources, those that can be motivated, are businesses like yours that sell to the same target market. These non-competing businesses should be looked at courted like one of your primary target market sectors.
You marketing efforts should include very specific plans to attract, educate and motivate this target market. . .just as it would for the end user of your product or service.
The payoff with this kind of thinking is two-fold. I believe that almost any prospect that comes your way by way of a referral will generally be more qualified and likely a better fit. In addition, a highly targeted marketing effort pointed at referral sources can be one of the best ways to leverage your limited time and marketing dollars.
Properly marketed to, a good referral marketing partner could potentially send you handfuls of clients for about the same effort most businesses expend to land one self-generated client.
Affiliate Marketing: An Online Marketing Strategy
Copyright 2005 Marsh Uele Everybody it seems can make money online. The simplest way perhaps is to make money online through affiliate marketing. If you have a website, you can list other people s websites on yours and become an affiliate, making money online through sales commissions every time someone goes to their site through yours and makes a purchase. You can make anywhere from 5% to 30% by just advertising their link. Further, affiliate marketing allows you to make money online by earning commissions off sub-affiliates, people you have brought on to be affiliates of the parent company. ..
There can be many ways to motivate this type of referral lead source. You likely have something they want or can at least propose a way for them to get more of what they want. I'm afraid it's hard to say the same for your clients.
One of the best way to put this thinking on steroids is to think in terms of building your very own strategic referral partnership network. Try to fill every need your clients have by plugging in and referring members of your private network. If you do this, you will never need to search for business again.
This approach to referral marketing and the tools and tactics to put it into motion are fully detailed in Referral Flood How to Create a Flood of New Business Without Spending One Dime On Advertising. If you want to uncover the insiders roadmap to generating referrals, this is the place.
John Jantsch is a marketing coach and author of Referral Flood - How to create a flood of new business without spending one dime on advertsing. Find out more at http://www.ReferralFlood.com John JantschReferral Marketing Is Target Marketing At Its Best
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