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The Seventh Law of Gravitational Marketing for Small Businesses: Effective Marketing Is 95% System And Only 5% Creative.
When you deal with agency guys and design people and even media people trying to be marketing people, they always talk about being creative and trying to come up with the next great creative idea. Effective marketing is NOT about creative ideas! In fact, it is our belief that most creative types would be better off drinking a latte in some dimly lit coffee bar downtown or painting a picture on a sidewalk somewhere. Thinking a ton about creativity just gets you in trouble, costs extra money and takes longer to get the results you need. Creativity, branding and image all go together and ..

Are You a Marketing Octopus, or a Marketing Worm?
One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business. Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad. The best marketing strategy does not involve selecting only one or two marketing approaches that we see others using. The best marketing approach resembles an octopus. An octopus is very effective at catching food with eight limbs. If the octopus loses one limb it may momentarily lose some of its strength and agility, but i ..