I describe perpetual marketing as a large number of people promoting one web site so they can all receive the traffic generated by each other.
For example, you decide to create a free ebook that you will give away to your web site visitors. You ask a large number of e-zine owners to give away the ebook in exchange for their ad in the ebook. You can just ask them to link directly to your web site when they promote the ebook for marketing. You, of course, will have one of your own ads on that web page that you will also be marketing.
Let's say you get 8 out of 20 e-zine owners that agree to giveaway the ebook you are marketing. The 8 e-zines total subscriber base is 75,000.
Now, you can ask more e-zine owners if they would like to promote the ebook in exchange for an ad inside the ebook. This time you can say, you already have 8 e-zines already promoting the ebook with a subscriber base of 75,000.
Email Marketing Software Helps You Keep Track Of Your Marketing CampaignFor an advertising or marketing campaign to run smoothly and effectively good organization is required; for larger emailing campaigns this usually requires some kind of email marketing software. However, email marketing software has a lot more to offer than you would probably imagine.
Prospect Finder
Finding prospects can be a very time consuming activity. Some email marketing tools allow you to collect targeted email addresses from visitors to your web site. Creating a newsletter for visitors adds value to your site and keeps your company in front of your prospects.
Autoresponders
Respond ..
The next group of e-zine owners you ask will be more tempted to promote your ebook because there is a greater chance they will receive a lot of traffic from the deal. It's win/win situation!
Do you understand the power of perpetual marketing? You could have 20 or 30 e-zines promoting your web site at no-cost, very quickly! You could create a new, free ebook every month and repeat this marketing process.
This isn't the only way to use perpetual marketing. You don't just have to contact e-zine publishers you could do the same with web site owners. You could use a total monthly visitor as motivation.
It doesn't have to be just an ebook either. It could be a contest you're holding on your web site. You could place the other web site's ads on the contest page in exchange for them promoting the contest with this marketing.
20 Major Marketing Mistakes - No1. Failing to understand the nature of Internet marketing The list of marketing mistakes made by newcomers to online marketing is extensive, however it normally covers only the basics of using inappropriate fonts and colors or cluttering pages with graphics that take an hour to load. In this article, which is one of a series, we look beyond these basic mistakes and consider 20 major marketing mistakes that are holding back thousands of businesses today. In this particular article we look at a fundamental failure to understand the very nature of online marketing.
A surprisingly high number of people who are new to the world of o ..
These are only a few ways to use perpetual marketing. You could use your own imagination to create new ways to use perpetual marketing that will increase your traffic and sales.
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