I think the idea is pretty nifty however I am wondering how long it will take to be mainstream.
Should marketers take notice? Yes, marketing messages through RSS Feeds should be something you should at least look at.
Should you start doing it? Probably not.
Yet.
Why not start with asking your Email List Management provider if they have the capability or are thinking about it. If you operate all of this from in-house you will probably have to get a software upgrade or use another package.
Start taking notice of how many e-newsletters you signup for or Email Marketing messages you are getting that give you the option of getting the messages via RSS Feeds.
Make a note to start thinking about sending marketing messages via RSS Feeds. You wont be doing it tomorrow, you wont be doing it next week but sometime in the next few years when your boss says:
Harry, my kid says he gets messages from his favorite online music store via RSS Feeds, why cant we do that?
The Difference Between General Marketing and Direct MarketingGeneral Marketing is often referred to as Brand Marketing ; it s a marketing effort intended to increase awareness of the company and the services or products that company offers. A Budweiser commercial with the stomping Clydesdales is Brand Marketing. Most primetime TV commercials are brand marketing. Direct Marketing is marketing undertaken with the intent of provoking a response, that response usually being to call in and order, or go to the web site and order, or to sign up for something. Late night infomercials are Direct Marketing. They fall into the genre of advertising referred to as D ..
You can smile and say,
We started doing that six months ago.
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The Ninth Law of Gravitational Marketing for Small Businesses: Successful Marketers Don t Use Guesswork As A Marketing Strategy.Louis Gerstner, chairman of IBM, says you can t manage anything that you can t measure.
Obvious, yet profound.
As we said before, traditional advertising generally only works by chance. The truth is, all advertising is a guess. What works for one business may not work at yours.
What worked last year, may not work today.
The key is to constantly run small tests, measure the results, and roll out your system on a larger scale.
But if you can t measure the results - as is the case with traditional marketing - you can never know what works and what doesn t - so you have to keep do ..
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Copyright Joan Pasay - 2005
Joan PasayEmail Marketing Lesson: RSS Feed Marketing Is Coming To A Browser Near You
