Marketing Pro Shop

Email Marketing Lesson: RSS Feed Marketing Is Coming To A Browser Near You
Everywhere you look these days people are talking about RSS Feeds. Now the stakes are even higher because traditional ‘Email Marketing’ messages via RSS Feeds are coming to a customizable webpage or browser near you. I think the idea is pretty nifty however I am wondering how long it will take to be mainstream. Should marketers take notice? Yes, marketing messages through RSS Feeds should be something you should at least look at. Should you start doing it? Probably not. Yet. Why not start with asking your Email List Management provider if they have the capability or are thinking a ..

The Difference Between General Marketing and Direct Marketing
General Marketing is often referred to as Brand Marketing ; it s a marketing effort intended to increase awareness of the company and the services or products that company offers. A Budweiser commercial with the stomping Clydesdales is Brand Marketing. Most primetime TV commercials are brand marketing. Direct Marketing is marketing undertaken with the intent of provoking a response, that response usually being to call in and order, or go to the web site and order, or to sign up for something. Late night infomercials are Direct Marketing. They fall into the genre of advertising referred to as D ..