sales are lost because of these 3 reasons.
The main reason that your sales are not where they should be is
because most dealers never receive your message. Unless you are
a huge company with an advertising budget in the millions most
dealership owners and general managers will never see your
message. Car Dealers are constantly bombarded with everything
from window decals to water filtration systems and averages
state that your prospect will have to see your message at least
7 times before they will have a favorable opinion about your
products and services. How many times are your dealers seeing
your message?
Another important point that happens in most campaigns is the
message is too long. You must have copy that gets right to the
point. If your message is 7 pages long and requires the prospect
Marketing Wizard Shares Her 2004 Marketing ForecastWith next year just around the corner, Internet Marketing Wizard, Catherine Franz, is sharing some tips on what to expect in 2004 that could possibly affect your business. * Interrupt marketing is still fading in 2004, actually decreasing tremendously faster than in 2003. And could be totally eliminated by consumer voice and some new government regulations being proposed. * Legitimate advertising climbing. * Required planned marketing strategies doubling in order to stay ahead in building trust and continuing a legitimate marketing campaign. * Online trial by error marketing will continue to fade to almo ..
to spend 15 minutes reading it chances are they wont. Take a
look at the length and see what points you really need to make.
Most marketing and sales agents make the mistake of tyring to
sell the prospect with their copy and adding in every little
feature and benefit about their product. Instead offer a teaser
approach and get them to contact you for additional information.
This will allow you to focus on hot prospects while testing your
marketing message.
The final reason that most campaign fail is not using enough
marketing mediums to contact your prospect. We all know that an
appointment with the decision maker offers the best opportunity
to sell your product or service, but in the automotive marketing
world we all know that is next to impossible. With the phone
being the next best followed by direct mail and internet
marketing. You must make an effort to use every form to reach
The Seventh Law of Gravitational Marketing for Small Businesses: Effective Marketing Is 95% System And Only 5% Creative.When you deal with agency guys and design people and even media people trying to be marketing people, they always talk about being creative and trying to come up with the next great creative idea.
Effective marketing is NOT about creative ideas!
In fact, it is our belief that most creative types would be better off drinking a latte in some dimly lit coffee bar downtown or painting a picture on a sidewalk somewhere.
Thinking a ton about creativity just gets you in trouble, costs extra money and takes longer to get the results you need. Creativity, branding and image all go together and ..
your dealers. How many are you currently using?
If you incorporate these ideas into your current sales and
marketing campaigns your sales and profits will explode and If
you need the most exclusive automotive direct mail and marketing
list with complete contact information on 21,545 Auto Dealers
for only $297 visit: http://www.AutoDealerList.com
About the author:
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Gus SkarlisAutomotive Marketing... The 3 Mistakes Everyone Makes Marketing To Car Dealers
