Situational Analysis: Begin with a comprehensive site analysis and competitive sweep. Know your industry and the online landscape.
Objectives: Work to define specific and measurable goals as they relate to both Search Engine Optimisation, and your broader internet marketing strategy.
Strategy: Define your target audience and your customer on-line buying process. Also, identify geographic and preferred search engines and directories, implement an effective link popularity strategy, and define and categorise relevant keywords and phrases, as they relate to key sections of your website.
Tools and Tactics: This is where the bulk of the ongoing work takes place. Spend a great deal of time researching relevant keywords, create informative search query specific landing pages. cleaning and optimising your website HTML including meta tags, titles and descriptions. Also, find inbound links that fit with your business. We DO NOT subscribe to link farms and only suggest relevant and authentic inbound links.
Marketing Myth #1: Marketing is Just Another Word for Advertising What is the number one most prevalent - and potentially the most dangerous - marketing myth of all? It s the mistaken belief that marketing is just another word for advertising... This couldn t be further from the truth! Read more...
This is perhaps the most common marketing myth and must be debunked right away if you have any hope of accomplishing your business goals.
A belief in this myth necessitates a view of marketing as a tactical function rather than the series of cross-functional processes, approaches and activities that it really is. Yes, advertising (marketing communicat ..
Once your house is in order its time to invite visitors over. Subscribe and re-subscribe your URL's to search engines and search directories.
Control: How are you performing? You must be dying to know. Incorporate scheduled reports detailing results against agreed performance metrics, interpret the results and feed them back into the program.
Once one cycle has been completed, this is usually 4-6 months, start over again. This time you hit the ground running and focus on re-optimising the program and maintaining your website relevancy for both your e-customer and Search Engines.
About the Author
http://www.unravel.com.au help's businesses strengthen their online marketing performance by creating, managing and optimising internet marketing campaigns and online customer relationships.
Is Email Marketing Still An Effective Option For Network Marketing? Too many people claim that email marketing is dead. They want to bury it alive. The truth is email marketing is still a viable option for building yoru network marketing business if you have the numbers on your side and you are willing to build a relationship with your prospects and new recruits.
Is Email Marketing Still An Effective Option For Network Marketing?
With email filters, blockers, and simply tons of unsolicited email, is email marketing still a viable option to build and grow your network marketing business? The answer to this question, in my opinion is Ye ..
Our strategies close the loop on Internet Marketing
We know internet marketing is MORE THAN driving traffic to your website. We provide a progressive and logical approach to online customer acquisition, customer conversion and customer retention.
Ben LovieApplying Modern Marketing Principles to Search Marketing
